When it came time for Premera to explain the health benefits to the thousands of Washington K - 12 school employees, they wanted to try something new. Out was the talking head on a boring backdrop or the overdone whiteboard explainer. The concept was simple: kids acting like adults school employees.
With a tight timeline, lots of challenges (like having to shoot between meal services in an active cafeteria), and little prep time, we pulled off creating 3 engaging explainer videos, 4 social pre-rolls, and a photoshoot to support other marketing efforts.
Creative Director/Director: Chasen Partsch // Creative Agency: Vossler // Client: Premera